Apple, US electronic giant, started operations in India via distributor is now planning to triple its EBO following huge success of iPhone 5 in India.  Its expansion plan for premium retailing includes increasing the number of its EBO called Apple premium, company also plans to expend in the multi brand outlets.

Currently, there are over 65 exclusive Apple stores and 17 Apple premium stores in India owned and managed by franchises. Apple also sells through BMO (multi-brand outlets) such as Croma and The Mobile Store.

Health experts and activists have, for long time, demanded that size of mannequin in retail stores should match average body of the retail shopper.  For example, average women shopper in UK is size 16, 5 feet 4 inch high where as mannequin in retail store are usually size 10, 5 feet 10 inches.


In recent time there has been lot of interest by shopper to see more mannequins representing realistic sizes and looks.  For instance, recently Rebecka Silvekroon blog went viral having thousands of Facebook likes for her realistic mannequin pictures taken in 2010.  Soon all major media picked up the news depicting changing preference of consumers in mannequin display.

Retailer too are responding positively to it.  For example, Therèse Johnsson Sundberg, head of information for Åhléns says