Apple, US electronic giant, started operations in India via distributor is now planning to triple its EBO following huge success of iPhone 5 in India. Its expansion plan for premium retailing includes increasing the number of its EBO called Apple premium, company also plans to expend in the multi brand outlets.
Currently, there are over 65 exclusive Apple stores and 17 Apple premium stores in India owned and managed by franchises. Apple also sells through BMO (multi-brand outlets) such as Croma and The Mobile Store.
Currently, there are over 65 exclusive Apple stores and 17 Apple premium stores in India owned and managed by franchises. Apple also sells through BMO (multi-brand outlets) such as Croma and The Mobile Store.
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