Headless Female Mannequin- Why, When and Where to use?
Headless mannequin as the name suggests, are mannequins have no head, their form stop at the neck. The mannequin neck might be elongated, a straight cut or may have a decorative cap on top to close the neck.
So when, where and why to use a headless mannequin?
Most of the retailers will agree that they use a mannequin because it is generic and appeal to almost all market segments. The headless model cannot be accused of looking typical — Caucasian, Black or Asian. Many international brands that sell internationally prefer to use a headless mannequin for this reason.
Some retailers like Banana Republic and The Gap use headless mannequins in their windows because they do not want their customer possibly being distracted by the persona of the mannequin thereby focusing on product. Many retail shops agree that the anonymous nature of a headless mannequin is good because they direct customers to look at the clothing. Although those who want to accessorize their clothing with hats or earrings use an abstract or realistic mannequin.
Realistic mannequin need special attention to maintain hair and makeup so many discount retailers prefer a headless mannequin. Those involved in product photography preferring to use a dress form or a headless mannequin for the same reason.
Cost reduction and generic appeal is the main reason why retailers prefer headless models. Mannequins with heads needs to be replaced faster from wear and tear whereas headless mannequin do not need to touch up their makeup or restyle their hair.
In a nut shell, headless mannequin is a popular choice with discount retailer (cost saving), international brands (for generic appeal) and small individual shops that does not want time and resources to maintain an expensive realistic mannequin.
So when, where and why to use a headless mannequin?
Most of the retailers will agree that they use a mannequin because it is generic and appeal to almost all market segments. The headless model cannot be accused of looking typical — Caucasian, Black or Asian. Many international brands that sell internationally prefer to use a headless mannequin for this reason.
Some retailers like Banana Republic and The Gap use headless mannequins in their windows because they do not want their customer possibly being distracted by the persona of the mannequin thereby focusing on product. Many retail shops agree that the anonymous nature of a headless mannequin is good because they direct customers to look at the clothing. Although those who want to accessorize their clothing with hats or earrings use an abstract or realistic mannequin.
Realistic mannequin need special attention to maintain hair and makeup so many discount retailers prefer a headless mannequin. Those involved in product photography preferring to use a dress form or a headless mannequin for the same reason.
Cost reduction and generic appeal is the main reason why retailers prefer headless models. Mannequins with heads needs to be replaced faster from wear and tear whereas headless mannequin do not need to touch up their makeup or restyle their hair.
In a nut shell, headless mannequin is a popular choice with discount retailer (cost saving), international brands (for generic appeal) and small individual shops that does not want time and resources to maintain an expensive realistic mannequin.
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