Health experts and activists have, for long time, demanded that size of mannequin in retail stores should match average body of the retail shopper. For example, average women shopper in UK is size 16, 5 feet 4 inch high where as mannequin in retail store are usually size 10, 5 feet 10 inches.
In recent time there has been lot of interest by shopper to see more mannequins representing realistic sizes and looks. For instance, recently Rebecka Silvekroon blog went viral having thousands of Facebook likes for her realistic mannequin pictures taken in 2010. Soon all major media picked up the news depicting changing preference of consumers in mannequin display.
Retailer too are responding positively to it. For example, Therèse Johnsson Sundberg, head of information for Åhléns says
In recent time there has been lot of interest by shopper to see more mannequins representing realistic sizes and looks. For instance, recently Rebecka Silvekroon blog went viral having thousands of Facebook likes for her realistic mannequin pictures taken in 2010. Soon all major media picked up the news depicting changing preference of consumers in mannequin display.
Retailer too are responding positively to it. For example, Therèse Johnsson Sundberg, head of information for Åhléns says
Our customers are all different shapes so we need to reflect that in our stores. Initially they were brought in because we were starting a plus-size range, for sizes large to XXL, so we needed mannequins in different sizes. The appreciation from the customers was great, which is why we carried on
Size 16 mannequin are new flavor of retail display representing realistic sizes and shape of average shoppers
While there is some interest to follow customer's preference by retailer like H&M and Åhléns at the same time retailers like Zara and Topshop are worried that this may alienate their core customers and they may lose sales if they push the boundaries too far.
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