In recent time there has been lot of interest by shopper to see more mannequins representing realistic sizes and looks. For instance, recently Rebecka Silvekroon blog went viral having thousands of Facebook likes for her realistic mannequin pictures taken in 2010. Soon all major media picked up the news depicting changing preference of consumers in mannequin display.
Retailer too are responding positively to it. For example, Therèse Johnsson Sundberg, head of information for Åhléns says
Our customers are all different shapes so we need to reflect that in our stores. Initially they were brought in because we were starting a plus-size range, for sizes large to XXL, so we needed mannequins in different sizes. The appreciation from the customers was great, which is why we carried on