HOME > PRODUCT > HANGER > WHY WOODEN HANGER IS USED

Why wooden hanger is used in Retail stores

Let me be bluntly honest - a good retail store is all about creating a better visual appeal that drives sales.  Wooden hangers have been used for decades to enhance the visual aspect of merchandise presentation.  Talk to VM experts and they will recommend you to use a wooden hanger if your budget permits it.  You may opt for a cheap plastic hanger over a wooden one but it will never give the expensive look to your garments.

You can compare and see the difference for yourself.  Place two identical garments on a wooden and cheap plastic hanger.  You will notice that garment on a wooden hanger hangs better and increasing visual appeal which allows in a faster sale.  Here are good reasons for using a wooden hanger

  • Quality perception:  A customer associates quality of products with its surrounding.  This is why when you walk into a five star hotel room you will never find a plastic hanger that is a common feature in cheap motels.  Compare hangers used in various retail stores, more often than not, you will find that upscale retail stores use wooden hanger with monogram where as discount stores use cheap throw away plastic that comes with a garment.
  • A garment on wire hanger or plastic hanger tend to show ugly wire lines if displayed for an extended period.  Wooden hangers are wider and smooth in finish which does not allow the formation of wire line on cloths.
  • For a good visual appeal it is important to keep a distance of at least 1 inch (2.5 cms) between two garments on a display rack.  Plastic or wire hanger tend to be slimmer than a wooden hanger hence makes it difficult to maintain enough distance the garment.

Wooden hangers are elegant and environmental friendly

  • Wooden hanger is better looking and they last much longer than plastic hangers.  A well kept wooden hanger would need fewer replacement per year thus they are actually cheaper than plastic hangers.  Many wooden hangers lasted so long that they are sold as antique hangers on various websites.  In bulk wooden hangers can be purchased for less than a dollar which makes it an affordable option in the long run.
  • Not only wooden hanger last longer, they are 100% environmentally friendly, recyclable making them a superior option over plastic or wireframe hangers.
  • Cloths are displayed better on wooden hangers.  Many varieties of wood such as pine, birch etc., are naturally insect repellant thus protects your garment while displayed or stored.
  • Clothes never look overstocked with wooden hangers due to thickness they create optimum space between garment for that air of exclusivity and neat looks.
  • Wooden hanger manufacturing does not rely on making expensive dies and molds so it is easy to create customized shapes for a perfect fit of your garment.  Wood can be treated with a variety of surface treatments such as paint and polish to get the desired color and looks.  It can also be treated with fragrance oil to give very exclusive experience to your shoppers.
  • Author: Kamal Mohta