Novo Mannequin & Dress Forms - mannequins, shop fittings & store design news

Novo Mannequins At Kolkata Sports Museum

31/1/2017

Finally Kolkata sports fan got a treat, a sports museum, and we at Novo mannequin are honored to be a part of it. We were selected to commission over 30 mannequin matching exact physique of each world class sports person. Frankly, it was a big responsibility to create custom mannequin to fit sports jersey of individual sports person.

The entire project of creating over thirty mannequins and half bust, each one customized to fit cloths worn by the specific sportsman was challenging. However, our team put together their expertise to deliver 4 days the project ahead of schedule.

Later our team installed each mannequin and carefully put each garment worn by the sports persons during some historic, record breaking event. From Pele’s historic shirt worn in 1970 to Chelsea shirt of the 2012 Champions League winning team member Didier Drogba, all were fitted on made to order Novo mannequins and display dummies.

The Museum

The museum is located in Ecospace in New Town, Rajarhat, 25 km from Kolkata’s city centre. The price for admission ticket is Rs 100 while students would get 50% discount. Entry is free for past sports person who have played in any state level competition. Spread over a massive 6700 square feet, the sports museum is a visual treat for sports fanatics. You are going to be spoiled by the choice of sports memorabilia that includes includes Tendulkar's 100th-century gloves, bat and jersey, PV Sindhu's silver medal winning jersey and Bindra's epic 2008 Olympics gold medal winning gloves. There are also autographed memorabilia from tennis aces Roger Federer, and Rafael Nadal and sprint king Usain Bolt.

While you enjoy the visual treat offered, we thank our staff and production team for creating perfect mannequins to dress those great sports personalities. The bust of Usian Bolt was a bit challenging as he has very small body frame with ripped muscles, quipped by production Supervisor.

Mannequin Got Me A Traffic Fine

8/5/2015

Frankly, mannequin gets every where in our lives. Here is an interesting way of using mannequin when driving. Apprantly, a motorist in Auckland, NZ used a carpool lane to get home faster. The fellow passenger was non complaining fully dressed mannequin who could not vouch for his driver when a traffic cop pulled over. Here is the complete story

A scheming motorist was caught on camera using a car pool lane with a fully-dressed dummy in his passenger seat.

The 24-year-old clothed the mannequin in a denim shirt and sunglasses in a bid to use the lane for cars travelling with at least one passenger.

But a sharp-eyed police officer spotted the unusual looking passenger and stopped the hapless driver to get a closer look.

The motorist is said to have 'sheepishly' apologised and accepted a fine of around £70 for the harebrained scheme on a motorway in Auckland, New Zealand.

Senior Sergeant Brett Henshaw said it is not the first time motorists have come up with unconventional ways to use the car pool lanes.

He told the New Zealand Herald : "The driver was rather sheepish, apologised and said it was the first time he'd done it. He was given an infringement notice for unauthorised use of a special vehicle lane."

"Drivers who use lanes like this without having a bona-fide reason should be aware that we're regularly conducting patrols of them.

"No one enjoys sitting in traffic and we've all experienced the frustration of waiting your turn, only to see someone who is the sole occupant of their car sailing past in the T2 lane."

Mannequin Suicide

2/5/2015

New York police department had an unusual call reporting a man on a billboard. Several drivers reported a possible suicide attempt when they saw a man on a billboard. It turned out to be a mannequin vying for attention of people driving by.

Here is complete story.

Deputies rushed to the scene on U.S. Highway 61 near Sperry, in Des Moines County, on Tuesday after receiving several reports about the possible jumper. They tried to talk the man down, but he didn't react to their commands, reports KWQC. One deputy then pulled out his binoculars and realized it was in fact a life-sized dummy.

"It was dark, they couldn't see," Sheriff Mike Johnstone told The Hawk Eye.

"They assumed it was someone jumping, but at some point they realized the person was not responding to their commands," he said.

"One of them pulled out their binoculars and realized it was a mannequin," he added.

The figure had been placed there by Brad Deery, the owner of a local car dealership. It sat on top of the sign which read: "From up here, I can see Deery of Burlington.” Deery took the dummy down on Friday.

"The sheriff didn't tell me to take it down, but when I heard about the 911 calls — I don't want to be tying up a line. I'm here to sell cars, not get people hurt," he told The Hawk Eye.

Source: NY times

Mannequin In Photo Shoot

24/2/2015

Sometimes The Results Of Photo Shoot Using Mannequin Can Be Surprisingly Good

A reputed agency approached us with a requirement for mannequin needed for photo shoot. The client was reluctant to use a mannequin with regular poses that is either hands by the side with straight pose or a Saree mannequin.

Mekhla is a traditional piece of garment popular with the Assamese women that can be an alternate to the saree. Soumya Sircar, renowned photographer shot the Mekhla series in iMax studio as a tribute to artisans producing traditional Assamese cloths

It was decided to use a mannequin with unusual pose. The results were stunning and surprised the photographer himself. Here is the picture of our mannequin.

Mannequin for Traffic safety week in Kolkata

11/1/2014

Mannaquin in Traffic safety

Novo mannequin made a positive contribution by helping create traffic safety, mock up using Novo mannequins, so that citizens have a better understanding of traffic safety. We, at Novo mannequin & Shopfittings is proud to be part of this important traffic safety initiative.

The road safety week has been celebrated in Kolkata from 2nd to 7th January 2014. Kolkata Police with active participation of NGO and local business celebrated this by various means such as distribution of road safety leaflets, explaining traffic rules by quizzes, card and board games.

The event in this picture is organized by Brand to People Integrated Solution, a socially responsible event management company in Kolkata. According to a website over 100000 people are killed every year in road accidents alone while countless others lose a limb and mobility.

Mannequin hire in Kolkata

Traffic safety week mannequin display

Mannequin rental in Kolkata

Novo Mannequin

Mannequin in Christmas theme display

19/12/2013

Still looking for Christmas window decoration ideas? It's a little late as we are approaching Christmas in a week and if you still do not know how to dress up your mannequins and show window to give a nice, warm Christmas look. Perhaps we can help.

Here is a collection of photographs that can inspire your imagination a bit.

Mannequin market in India

15/12/2013

Indian Mannequin

Modern Mannequin display in India

Mannequin market in India has changed significantly in the past decade. The retail boom along with an influx of international clothing brands has created a given a boost to Indian mannequin manufacturers and dealers. The market is growing at 30% per annum which in sync with growth of retail industry.

Not only has the market size for mannequins increased but also their look has undergone a significant change. Indian retailers now prefer tall, chic and western model mannequins instead of the more realistic, plump (read fat) with features of an average Indian person. The retailers are now demanding figurines with western bodies and abstract oval shaped faces or even headless variety. The standard sizes of the mannequin on display has also changed to 5 feet 10 inch height with 34-24-36 vital stats for a female mannequin and 6 feet with 38-32-38 measurements for a male. The mannequin industry is growing at 30 to 40% per annum and current market size is estimated to be US$ 10 million while most manufacturers are located around New Delhi and Bangalore makes over 1,000 different designs of mannequins compared to the standard 10-15 standard designs a decade ago.

H&M seeks more control for India retail operations

22/4/2013

H&M following the footsteps of its Scandinavian peer, IKEA, has asked the Indian government to open wholly owned subsidiary in India in order to gain control of its Indian retail operation. Visiting H&M chief executive Karl-Johan Persson labelled India as a “very interesting” market. If the proposal is approved, it will be the 50th country where H&M will have a retail presence.

Apple unvails trifold expension plan for India

30/3/2013

Apple, US electronic giant, started operations in India via distributor is now planning to triple its EBO following huge success of iPhone 5 in India. Its expansion plan for premium retailing includes increasing the number of its EBO called Apple premium, company also plans to expend in the multi brand outlets.

Currently, there are over 65 exclusive Apple stores and 17 Apple premium stores in India owned and managed by franchises. Apple also sells through BMO (multi-brand outlets) such as Croma and The Mobile Store.

Back to Home Page

A case for realistic mannequin

28/3/2013

Health experts and activists have, for long time, demanded that size of mannequin in retail stores should match average body of the retail shopper. For example, average women shopper in UK is size 16, 5 feet 4 inch high where as mannequin in retail store are usually size 10, 5 feet 10 inches.

In recent time there has been lot of interest by shopper to see more mannequins representing realistic sizes and looks. For instance, recently Rebecka Silvekroon blog went viral having thousands of Facebook likes for her realistic mannequin pictures taken in 2010. Soon all major media picked up the news depicting changing preference of consumers in mannequin display.

Retailer too are responding positively to it. For example, Therèse Johnsson Sundberg, head of information for Åhléns says